To regenerate, you must first close the production cycles and then provide continuity and provide positive feedback to new cycles.
“At MIA we work on the Circular Economy day by day, taking into account each process and stage within the value chain, starting by seeking greater transparency, coherence and traceability of our raw materials.
We always focus on generating added value in each step of the process, which is why we focus on offering products with unique exquisiteness, composed of durable and quality materials and with unique and healthy textures for people and the planet. At the same time, we focus on teaching and sharing the entire process so that it can serve as a lighthouse for those new and not so new ventures and entrepreneurs.
Today, our priority is that all our Raw Materials are 100% biodegradable so that the leftover garment or remnants can be composted at the end of their useful life and constantly continue this regeneration cycle.”
Today, the main key differentiation of MIA's products and processes lies in its circular design. Having as its main axis the composition of the garments with 100% biodegradable materials, it is possible to introduce products to the market that, while satisfying the basic needs of the client, manage to enrich the environment in each step of their production.
“Each step of the process is key and has its reason, from the cultivation of the seed, to the “end of useful life” of the garment, to what happens next.”
.The circular design process that a MIA garment follows:
The process begins with research and obtaining environmentally friendly raw materials . This step of the process is a process in a continuous state of research and development, in which we seek to find the most transparent fabric suppliers in their production processes.
Next step we start with the design of the garment . Always focused on creating a timeless design adjusted to the needs of the community to offer useful products that will surpass current trends, thus avoiding waste due to product obsolescence.
Afterwards, we continue with the production of the garment, made 100% in Tenerife. Encouraging a zero kilometer economy, with the reduction of the carbon footprint and the local economic incentive that this entails.
“We generated a local textile network in which today more than a dozen local Canarian jobs participate and are affected.”
The distribution is also strategically focused mainly on the island of Tenerife and the rest of the Canary Islands, to minimize the impact generated by emissions and positively impact the closest environment.
In turn, throughout the life of the product we offer and encourage the garment repair service, to prolong the useful life of the product, while we use it as an internal information mechanism to detect errors and possible improvements within of our processes, in order to continually improve its quality and durability.
As an added value, once “the useful life of the garment is over” , as it is created 100% with biodegradable materials, we offer the option of it being composted by the consumer himself or by ourselves in our facilities, in the event that They deliver it to us in the store.
*This same process is carried out with the scraps that are generated in the production process of the garments, taking advantage of every last scrap to create other products, until reaching the smaller one that can no longer be used for anything, for which If so, we sell it by the kilo or compost it so that it returns in different ways that we will see later to regenerate the soils of the islands.
.The Green Economy and Regeneration, a one-sided coin.
From its beginnings, MIA was clear that to be a regenerative enterprise, it had to find a way to integrate the manufacturing processes of its garments into the sour business fabric, so that they could once again nourish the land and their communities.
And it is here where we see the fruits of the beginnings of this entrepreneurial journey together with his partner Emilio Vanrell, founder of the LILO Project, after years of hard work and knocking on doors it begins to bear fruit.
Being able to say that both today are beginning to establish themselves thanks to their mutual contributions as pioneering brands in the regeneration of the soils and ecosystems of the Canary Islands.
“With the LILO project we not only mitigate the environmental risks of our production but also manage to positively impact Canarian society and its ecosystems.
With the agroforestry systems that we implement together with them, we not only achieve sustainable development and the reduction of CO2 emissions in business activity; But we go one step further, we can actively help the creation of systems and processes that regenerate our lands, that enrich them and add more value to the current one.
And we are achieving this through fashion, something very far from the reality that this term implied until a few years ago and we believe that for the first time, on a large scale, with a venture in this field, since the introduction of “fast fashion, in the Canary Islands.”
